SA Law has been named best in its field for marketing and communications in the Law Society Excellence Awards 2018.
SA Law was recognised among the best in the nation at the Law Society of England and Wales’s prestigious Excellence Awards in London last night, receiving the award for Excellence in Marketing and Communications for the innovative Reluctant Divorcee campaign.
SA Law beat a shortlist of six other firms for the prestigious award, with the expert judging panel commenting: “SA Law LLP developed a first-of-its-kind campaign for this sector, incorporating original content and a highly targeted advertising strategy, all of which led traffic to a highly accessible blog. They handled a sensitive topic with great credibility and did excellent profiling of the personas of their clients."
SA Law’s Reluctant divorcee campaign is a first-of-its-kind for the legal sector. Incorporating original content which led traffic to a real-time blog by the fictional character Rebecca Green to help readers on their journey through divorce.
The BBCs Mishal Husain presented the awards evening alongside Christina Blacklaws, President of the Law Society.
Commenting on SA Law’s award-winning campaign, Christina Blacklaws said the Excellence Awards recognised firms and solicitors who went above and beyond in their efforts to support their clients. “Every year law firms and solicitors from every corner of England and Wales support their clients through major life events or particularly trying times.”
“This year we received a record number of nominations for the awards, which highlighted the exceptional dedication, thoughtfulness and skill solicitors and non-legal colleagues bring to their job on a daily basis. Congratulations to the team at SA Law for this well-deserved recognition.”
Julie Gingell, Partner and Director of Marketing & Business Development at SA Law said: “We are thrilled that our campaign, The Reluctant Divorcee, has won in the Excellence in Marketing and Communications category. We believe The Reluctant Divorcee is a first-of-its-kind for this sector - a highly strategic campaign which uses a fictional blog to convey the divorce journey in real-time in order to de-mystify the divorce process and to dispel some of the myths associated with instructing a solicitor."
SA Law Partner & Head of Family Marilyn Bell adds, “Our ultimate aim was to provide a sense of reassurance for anyone who is coming to the end of one chapter in their lives and starting a new one.”