SA Law's innovative marketing campaign, “The Reluctant Divorcee”, is a finalist for 4 different marketing awards.
Being shortlisted for a prestigious LAW SOCIETY EXCELLENCE AWARD and for 3 categories of the HERTFORDSHIRE DIGITAL AWARDS (HDA) recognises the innovation behind the Reluctant Divorcee campaign. It is the first time that a legal department has used stories based on real-life situations to find new clients and demonstrate their understanding of the challenges faced by them as they go through divorce.
The Reluctant Divorcee campaign is based on a fictional character, Dr Rebecca Green. Rebecca shares her emotional and physical journey through separation and divorce in an online blog. Her story is based on previous cases that the firm has handled and tackles many of the challenges faced by others in this situation and it contains invaluable legal advice and support.
Winners of the Hertfordshire Digital Awards will be announced on 21st September, 2017 at an awards dinner at Knebworth House, Hertfordshire. Winners of The Law Society Excellence Awards will be announced on 19th October at a black tie event at the Hilton Park Lane, London.
