With the recent news that Asda and Just Eat have partnered to create a grocery delivery service, Partner Vincent Billings discusses the legal implications and whether this will be the start of a new trend in the supermarket and food delivery sector, with groceries being delivered within 30 minutes of online purchase. It has been said that the partnership will initially operate from two stores and will apply to 100 product lines.
The joint venture between the two brands simply means in legal terms that each party shares the costs and risk of this service with the two only having to deal with and oblige to what they already do in relation to their own business models. For instance, Adsa’s business model is simply to supply the groceries to their customers and Just Eat is to have the technology platform for the groceries to be delivered.
Read the whole of Vincent’s analysis on this more recent joint venture, published by Essential Retail.