ICO Issues Further Warning on the Use of Website Advertising Cookies

Are you giving website visitors fair personalised advertising choices?
Wed 28th Feb 2024

The Information Commissioner’s Office (ICO) has issued follow up warning letters to companies, many of which are running the UK’s most visited websites, warning them that they face enforcement action if they fail to give visitors fair choices over personalised advertising cookies.

Most organisations previously contacted by the ICO in November 2023 have taken steps to change their cookie banners and ensure compliance with data protection law.

All websites using advertising cookies or similar technologies are expected to give people a fair choice over whether they consent to the use of such technologies. To help achieve this goal, the ICO will be developing an AI driven solution to identify websites using non-compliant cookie banners and will run a “hackathon” event to explore how this AI solution might be adopted in practice.

With the increased scrutiny on ensuring compliance with data protection law the ICO warns all organisations to proactively make sure their advertising cookies are compliant.

For help and advice on this topic or related issues, please contact Emily Morrison by calling 01727 798106 or emailing emily.morrison@salaw.com.

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