Office politics: Don't let bad social media posts harm your brand

Social media is a powerful tool, but bad posts by employees could cause damage.

Any flippant post about a bad day, bad boss, or bad employee can spark a ‘Twitterstorm’, as can office party photos that capture moments of misbehaviour.

The question is: Can you dictate what your employees do on their own social media accounts, even out of office hours?

SA Law Consultant Julie Gingell explains how staff's positive use of social media should become an integral part of not only your marketing strategy, but also part of their day job in City A.M. Office Politics feature. 

Click here to read, see page 20. 

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