Matt Wong Senior Executive | Marketing & Business Development

Expertise

As a Senior Marketing & Business Development Executive, I lead various initiatives aimed at enhancing brand awareness, driving client acquisition, and fostering brand development. My role encompasses a diverse range of responsibilities, including managing events, handling internal and external marketing requests, overseeing digital marketing efforts, and contributing to website development.

I believe in a collaborative approach to work; therefore, I work closely with all teams within the organisation, ensuring holistic solutions that cater to specific requirements. Leveraging upcoming AI tools and a suite of software within the creative design space, I streamline workflows and enhance productivity.

To ensure project success, I adhere to the principle of “fail to plan, plan to fail.” Every project receives detailed planning, including outlining objectives and establishing clear timelines for accountability and progression.

A notable project highlight was my leadership in the FIA Best Young Driver Competition, where I orchestrated a range of marketing activities from recruitment to event execution. The success of this project culminated in two UK finalists progressing to the international final in Vienna, Austria.

Key Experience

  • Strategic marketing leadership in the legal sector
  • Brand development and website transformation projects
  • Digital marketing, including SEO, PPC and analytics
  • Campaign planning and lead generation
  • Stakeholder management and agency coordination
  • Content, events and thought leadership marketing

Career & Qualifications

  • Senior Marketing Executive | SA Law
  • Marketing Executive | IAM RoadSmart
  • Marketing Executive | transACT Technology Solutions

In General

  • Graduated with a first-class degree in Marketing from Birmingham City University.

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