SA Law’s Reluctant Divorcee campaign is recognised by The Law Society

For the second year running, SA Law’s Reluctant Divorcee campaign is a finalist in the Law Society Excellence Awards. This year we are nominated for two awards that both recognise the support that the campaign offers to our Family clients as well as our innovative approach to the law.

Created by the SA Law Family team and Marketing Department, the fictional story of Rebecca Green, a reluctant divorcee, explains the legal divorce process in terms of someone’s life, explaining the decisions that need to be made whilst not shying away from the emotional toil. We are so pleased that this creative campaign is being recognised by our legal peers after it won two regional digital awards and securing a finalist place at the Chartered Institute of Marketing - Marketing Excellence Awards in 2018.

The Law Society Excellence Awards are held annually and champion the work of legal professionals across England and Wales. SA Law have been recognised for Excellence in Marketing and Communications and for Excellence in Business Development. We were also finalists in the Excellence in Marketing and Communications category in 2017 when Rebecca’s story was only 3 months old.

“We’re delighted that reluctantdivorcee.com has been recognised by The Law Society for the second year in a row. Our Reluctant Divorcee, Rebecca Green, embodies all of the considerations, struggles and decisions that our divorce clients face and explores the important relationship between divorce solicitors and their clients.” Julie Gingell

“The purpose behind our blog was to convey the divorce journey in real-time in order to de-mystify the divorce process and to dispel some of the myths associated with instructing a solicitor. Our ultimate aim was to provide a sense of reassurance for anyone who is coming to the end of one chapter in their lives and starting a new one. We are very proud to have our work recognised by The Law Society and to be nominated in two categories.” Marilyn Bell

The 2018 Law Society winners will be announced at a gala dinner in October 2018.

To read Rebecca’s story yourself, visit www.reluctantdivorcee.com. 

Clients appreciate the team's business-oriented and practical approach. 'They are commercial, knowledgeable and client-focused. They are very constructive and pragmatic.'
Chambers & Partners

© SA LAW 2018

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