The Reluctant Divorcee was entered into the Best Content Marketing Campaign category, which sets out to recognise “outstanding creation and use of content to drive engagement and achieve set objectives.” And we couldn’t be more delighted to be chosen as a finalist because it puts us among an enviable shortlist of market leaders such as AECOM, Marks & Spencer and Northern Ballet.
If you have yet to discover The Reluctant Divorcee, this is a blog launched by our Family team to help existing and potential clients understand the divorce process.
It features fictional character Rebecca Green as we follow her journey from admitting her marriage is over to initial discussions with legal experts. The legal implications of separation and divorce are described in a highly accessible way through an open and honest account of Rebecca's experience.
To have a project recognised by the Chartered Institute of Marketing is a fantastic accolade, particularly as we have worked hard over the years to create and build a distinctive brand in the legal sector.
The CIM is the world’s leading professional marketing body with over 28,000 members worldwide, including more than 3,000 Chartered Marketers. Its mission is to champion marketing within organisations, and help marketing professionals to develop their knowledge, skills and opportunities.
The Reluctant Divorcee has already received a Herts Digital Award in 2017, so we have our fingers firmly crossed for a second win. The results of the Marketing Excellence Awards will be announced on 12 April 2018.
In the meantime, you can follow Rebecca’s journey at www.reluctantdivorcee.com and on Twitter using #ReluctantDivorcee.