Following the recent announcement that Nike have applied to register a cryptocurrency called ‘crypokicks’, SA Law Partner, Tracy Lacey-Smith advises on creating points of differentiation for cryptocurrency trademarking to be accepted.
The success of ‘BITCOIN’ has triggered a surge in other organisations announcing that they intend to create a cryptocurrency in the not so distance future. This includes Facebook, Samsung and now one of the largest retailers in the world.
If this is the future of currency, how hard is it to trademark a currency and what are the implications of doing so on the organisations itself as well as the consumers?
Tracy explains that currency is extremely ‘difficult to trademark as it is a generic term which is not in itself distinct’.
To read Tracy’s article in full, click here.