Efficiently matching supply with demand is the bread and butter of tech platforms operating in the gig economy.
AirBnb matches spare rooms with short-term renters. Deliveroo matches restaurants with hungry consumers, via a network of riders. Uber matches car owners with people who need lifts.
Each transaction creates rich data. When processed, that data becomes information. With Uber in particular, when analysed, the information paints an incredible portrait of the urban environment, which can be used to drive business, making the firm more competitive, and more profitable.
Chris Cook, head of employment at SA Law comments in City AM on TfL and the issues they might face when it comes to the GDPR.