Are teen influencers being exploited?

Keely Rushmore comments on BBC News about teen influencer Danielle Cohn: What are the employment laws for children under 18?

US social media star Danielle Cohn has nearly four million followers on Instagram and 1.4 million on YouTube. She's also one of TikTok's biggest stars, with more than 13 million fans. Her success and that of hundreds of YouTube and Instagram influencers has led to a debate about what is a good line of work for a teenager.

Under UK law the employment of children below the age of 18 is heavily regulated but social media companies have no such obligations because they are not employing the children who use their platform, explains Keely Rushmore, partner at British law firm SA Law.

How about the brands they collaborate with?

"In the UK children can potentially enter into contracts for services personally, but this can be problematic," she said.

"A way around this is to contract with the parents of the child instead, and I would expect that many brands choose this option in order to protect themselves."

Read the full story published by the BBC here. 

CONTACT KEELY

If you would like more information or advice relating to this article or an Employment law matter, please do not hesitate to contact Keely Rushmore on 01727 798046 

Read the latest Employment Views & Insights
They seek to understand their clients and advise accordingly to achieve the outcomes that they require for their business needs. This firm also does not…
Chambers and Partners
SA Law Work Life red mug and glasses
Stained glass window Employment SA Law
Views & Insights
Diversity & equal opportunities in the media: New disclosure proposals for broadcasters explained

Keely Rushmore writes for leading HR publication People Management about the implications of broadcast employers revealing figures on gay and transsexual…

Read More
Stained glass window Employment SA Law
Views & Insights
A legal look ahead to 2020 policies

Following our recent HR Forum, our employment team look at the policies we expect to see in 2020.

Read More
SA Law View and Insights books
Views & Insights
Chambers & Partners adds to our good directory news for 2020

Glowing feedback from clients and peers across the board for SA Law's Family, Litigation, Real Estate & Employment teams in Chambers & Partners.

Read More
Phone Box with Man in a Bowler Hat
As there is so much expertise on offer from SA Law they can provide a legal expert on all areas so that it can be handled under one roof.
Legal 500
SA Law View and Insights books
Views & Insights
Success for SA Law in Legal 500 2020

We are delighted to share that we have held our position in all of our main practice areas in Legal 500.

Read More
Stained glass window Employment SA Law
Views & Insights
Can you force someone to retire?

Gita Patel talks to Personnel Today about retirement policies following a number of recent challenges against Oxford University.

Read More
Stained glass window Employment SA Law
Views & Insights
Welcoming Gita Patel to our employment team

We are delighted to welcome a new member of our Employment Team, Gita Patel.

Read More
Stained glass window Employment SA Law
Views & Insights
Employee wellbeing: Shop workers suffering PTSD after surge in violence

In the unfortunate event of an attack on an employee, it’s crucial that employers ensure the wellbeing of all affected staff.

Read More
They are knowledgeable, with a commercial mindset, but also down to earth and friendly so it is easy to be very honest with them.
Chambers and Partners

© SA LAW 2019

Every care is taken in the preparation of our articles. However, no responsibility can be accepted to any person who acts on the basis of information contained in them alone. You are recommended to obtain specific advice in respect of individual cases.