Are teen influencers being exploited?

Keely Rushmore comments on BBC News about teen influencer Danielle Cohn: What are the employment laws for children under 18?

US social media star Danielle Cohn has nearly four million followers on Instagram and 1.4 million on YouTube. She's also one of TikTok's biggest stars, with more than 13 million fans. Her success and that of hundreds of YouTube and Instagram influencers has led to a debate about what is a good line of work for a teenager.

Under UK law the employment of children below the age of 18 is heavily regulated but social media companies have no such obligations because they are not employing the children who use their platform, explains Keely Rushmore, partner at British law firm SA Law.

How about the brands they collaborate with?

"In the UK children can potentially enter into contracts for services personally, but this can be problematic," she said.

"A way around this is to contract with the parents of the child instead, and I would expect that many brands choose this option in order to protect themselves."

Read the full story published by the BBC here. 

CONTACT KEELY

If you would like more information or advice relating to this article or an Employment law matter, please do not hesitate to contact Keely Rushmore on 01727 798046 

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