Raising Finance? It's all about you
This was one of the key messages from Tuesday’s packed “How to raise funding for your business” event, which focused on introducing entrepreneurs to investors by way of a series of short speeches from industry experts.
Over 50 people attended the SA Law-sponsored networking seminar at Impact Hub Westminster in London, and learnt valuable tips on how to optimise their chances of raising finance. While angel investing was naturally high on the agenda, the event was designed to help delegates with a much broader range of funding options, including traditional bank loans and private investment.
Hosted by speaker, trainer and author Adam Shaw, the six-strong panel included Xavier Ballester, Director of the Angel Investment Network's broking division, award winning Enterprise Ambassador Jackie Jenks OBE, and SA Law’s Vanessa Crawley, who advises businesses and entrepreneurs on the legal aspects of raising finance.
By far the most important message of the night was that investors assess the person pitching the business idea before they assess the idea itself. By coming across as experienced, confident and emotionally intelligent, you can capture their attention long enough to pitch your plan. From there, it’s about explaining your objectives as clearly as possible, and having the supporting information to back it up. As Adam Shaw pointed out, “If you can’t explain your business in 30 seconds, you probably don’t have a business.”
The event ended with a valuable networking session over drinks, which gave delegates the opportunity to put their questions to the experts, and test their elevator pitches on the investors. All in all, a successful evening.
Want to learn more about raising finance? Read the follow-up article from Julie Gingell.